WAGazine! is Lake Norman’s first and only 100% dog-centric publication — created to celebrate the dogs who make this community feel like home. It isn’t a lifestyle magazine that occasionally features a dog; it’s built from the ground up for dog owners, dog lovers, and the businesses that serve them. Each issue delivers training tips that families can actually use, veterinarian-backed health content, dog-friendly spots around the lake, standout rescue stories, local events, product picks, and the kind of practical, high-value information that keeps readers coming back. Designed to be a true community resource — in print and digital — WAGazine! puts brands directly in front of the Lake Norman audience that lives the dog lifestyle every day.
 

WHO’S BEHIND IT
The publication is created and produced by Mike Calinoff — three-time Normy Award winner, longtime Lake Norman resident, and founder of Doglogics Training & Socialization. After years of working hands-on with thousands of local dogs and families, he recognized the need for a dedicated platform that highlights the region’s dog community in a meaningful way. WAGazine! blends his training expertise, media experience, and passion for showcasing the best of Lake Norman’s dog culture. From editorial direction to partnerships to community distribution, Mike remains deeply involved to ensure the publication consistently delivers quality, credibility, and value.
 

WHAT TO EXPECT
Readers can expect each issue of WAGazine! to be packed with practical training guidance from Doglogics, expert health information from local veterinarians, compelling rescue features, breed spotlights, dog-friendly destinations, event coverage, and seasonal lifestyle guides. Every edition also highlights local businesses, community stories, product recommendations, and special features designed to help Lake Norman’s dog owners live better, train smarter, and stay connected to the vibrant dog-loving culture around them.